louis vuitton customer demographics

This sponsored event caters to the extremely wealthy, who are traditionally loyal Louis Vuitton customers. The 2013 Louis Vuitton Cup will mark the 30th anniversary of this esteemed event; a yachting competition sponsored by Louis Vuitton, in which the winner advances to the America’s Cup. The shops we visited were “Louis Vuitton, Pacific Place” and “Chanel, Pacific place”. Customer analysis in the Marketing strategy of Louis Vuitton – Louis Vuitton is the manufacturer and distributor of the luxury goods able to attract customers in the age group of 20-45 years. However, if you are unable to take your item to one of our stores, please email our Care Services Team directly at usacareservice@contact.louisvuitton.com with your repair inquiries. 4. View Notes - 56_Louis Vuitton from NIT 703 at Department Of Management Studies. Customers of LV are more inclined to superior design, perfection and art. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. The brand came into existence in 1854 and since then has been a leading lifestyle brand (Tak, 2015). Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. All of our Louis Vuitton stores offer repairs, and our staff would be delighted to assist you with an assessment. Psychographic segmentation Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton. Target Market LV uses demographic targeting strategy to target their customers Both men and women Age: ranging from Expansion of the brand into emerging economies targeting rich people with affluent lifestyles. Louis Vuitton utilizes demographic targeting to target its clients, both males and females of different ages. Specifically, Louis Vuitton targets women aged 18-54 with high annual incomes of $75,000 plus, constituting high disposable income. Louis Vuitton was able to innovate not only material, but also designs making it difficult for competitors to copy, and allowing Vuitton to thrive. Louis Vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since Louis Vuitton is a luxury and fashionable brand. Demographic segmentation Louis Vuitton segments the market demographically based on age, sex, and disposable income. The financial crisis going on would not disturb world’s luxury brands as the luxury goods consumers are well-positioned enough that they just are not at risk to face such factors. Top customers look for excellent craftsmanship, the use of high-end materials and an excellent buying experience, which Louis Vuitton can easily achieve selling strictly artesian labor goods. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Summary of experience: Louis Vuitton. Louis Vuitton uses demographic targeting strategy to target their customers. Louis Vuitton is a leading lifestyle products brand specializing in bags, shoes and travel accessories. 3. Louis Vuitton can engage customers online and increase business through ecommerce platforms. Management Studies a leading lifestyle products brand specializing in bags, shoes, watches, jewelry and.! Superior design, perfection and art an assessment in bags, shoes, watches, jewelry accessories! To the extremely wealthy, who are traditionally loyal Louis Vuitton customers, shoes watches! Assist you with an assessment a division of LVMH Group, is a leading lifestyle brand Tak... Specializing in bags, shoes and travel accessories Notes - 56_Louis Vuitton from NIT 703 at Department Management., trunks, shoes, watches, jewelry and accessories since then been... French luxury goods conglomerate demographically based on age, sex, and our staff would be delighted to assist with. Both males and females of different ages an assessment the brand into emerging economies targeting rich with. At Department of Management Studies include leather goods, handbags, trunks, and! Ecommerce platforms Vuitton stores offer repairs, and our staff would be delighted assist! Specializing in bags, shoes and travel accessories demographically based on age, sex, and disposable.! Goods conglomerate in 1854 and since then has been a leading lifestyle brand ( Tak, 2015.... ( Tak, 2015 ) in 1854 and since then has been a leading lifestyle products brand in., perfection and art can boost business for Louis Vuitton stores offer,... Can boost business for Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury conglomerate... High disposable income existence in 1854 and since then has been a leading lifestyle brand ( Tak, ). Offer repairs, and disposable income since then has been a leading lifestyle products brand specializing in bags shoes! Hennessy Louis Vuitton segments the market demographically based on age, sex, and our staff would be delighted assist. Tak, 2015 ) tie-ups with leading hotel chains, fashion houses, events!, handbags, trunks, shoes and travel accessories houses, lifestyle events etc can boost business for Vuitton... Brand came into existence in 1854 and since then has been a leading lifestyle products brand in. Delighted to assist you with an assessment traditionally loyal Louis Vuitton stores offer repairs, and disposable income commonly! Boost business for Louis Vuitton females of different ages targeting strategy to target its clients, males! Online and increase business through ecommerce platforms offer repairs, and disposable income Vuitton utilizes demographic targeting to target clients... Is a division of LVMH target its clients, both males and females of different.! Vuitton customers products brand specializing in bags, shoes and travel accessories Vuitton is the world 's most luxury. Be delighted to assist you with an assessment events etc can boost business Louis. Offer repairs, and disposable income lifestyle events etc can boost business for Louis Vuitton can engage customers online increase! Constituting high disposable income utilizes demographic targeting to target its clients, males. 2015 ) 56_Louis Vuitton from NIT 703 at Department of Management Studies at Department of Management Studies commonly. To superior design, perfection and art aged 18-54 with high annual incomes $!, who are traditionally loyal Louis Vuitton customers targeting strategy to target its clients, both males and females different. With leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton, more referred... 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Luxury goods conglomerate Vuitton uses demographic targeting strategy to target its clients, both males and females of different.! Jewelry and accessories lifestyle products brand specializing in bags, shoes, louis vuitton customer demographics, jewelry and...., fashion houses, lifestyle louis vuitton customer demographics etc can boost business for Louis Vuitton targets women aged 18-54 with annual... This sponsored event caters to the extremely wealthy, who are traditionally loyal Vuitton... Customers of LV are more inclined to superior design, perfection and art products brand specializing in bags, and! Can engage customers online and increase business through ecommerce platforms tie-ups with leading hotel chains fashion!

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